Model/actress Kate Upton is the new face of Bobbi Brown Cosmetics, replacing the brand’s very first spokesperson, Katie Holmes.

In the upcoming campaign set to debut this July, Upton is wearing the same type of button-down blouse Holmes wore in the brand’s first ads.

The photo shown is a first glimpse.

Upton commented:

“I’m thrilled to be the face of Bobbi Brown cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that.”

Bobbi Brown Cosmetics posted the photo along with this caption to its Instagram account:

‘Proud to announce @KateUpton as the new face of Bobbi Brown – a beautiful, confident, empowered woman.’

Upton was also named the face of Express last week – becoming the fashion retailer’s first celeb spokesperson.